Privacy Policy

​

Last Updated: 27 May 2025

Ultimate Transport Valet ("we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you use our valeting services or interact with our website, utvalet.co.uk (the "Website").

We are the data controller for the personal data we collect and process in connection with our services and Website.

1. Information We Collect

We may collect and process the following data about you:

• Information you give us:

  • Contact Information: Your name, address, postcode, email address, and telephone number.

  • Vehicle Information: Vehicle registration number, make, model, and any specific requirements or notes related to the valeting service for your vehicle.

  • Booking Information: Details of the services you have booked, dates, times, and locations for the valeting service.

  • Payment Information: While we may use third-party payment processors, we may collect information necessary to process your payment, such as billing address. We do not typically store full credit/debit card numbers.

  • Communications: Records of any correspondence and communications with us, including emails, phone calls, and messages through our Website or social media.

  • Feedback and Reviews: Any feedback, reviews, or survey responses you provide.

• Information we collect automatically:

  • Website Usage Information: When you visit our Website, we may automatically collect information about your visit, including your IP address, browser type, operating system, referral source, length of visit, pages viewed, and website navigation paths. This information is typically collected using cookies and similar technologies (please see Section 8: Cookie Policy).

  • Location Information: If you provide your postcode or address for a mobile valeting service, we will use this to determine service availability and for our valets to reach your location.

• Information we receive from other sources:

  • We may receive information about you if you use any other websites we operate or other services we provide.

  • We may also receive information from third parties, such as booking platforms or partners, if you have arranged our services through them.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our valeting services:

  • To schedule and confirm bookings.

  • To perform the valeting services you have requested.

  • To communicate with you about your booking, including sending reminders and updates.

  • To process payments for our services.

• To improve our services and Website:

  • To understand how our customers use our services and Website.

  • To gather feedback and improve our offerings.

  • To personalise your experience on our Website.

  • For internal record keeping, analysis, and reporting.

• For marketing and communication (with your consent where required):

  • To send you information about our services, special offers, and promotions that may be of interest to you, where you have consented to receive such communications.

  • To respond to your enquiries and provide customer support.

• To comply with legal and regulatory obligations:

  • To comply with applicable laws, regulations, and legal processes.

  • To protect our rights, property, or safety, and the rights, property, or safety of our customers or others.

3. Legal Basis for Processing Your Information

We will only process your personal data where we have a lawful basis to do so. The lawful bases we rely on include:

• Contract: To perform our contractual obligations to you (e.g., providing valeting services you have booked).

• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our services, for fraud prevention).

• Consent: Where you have given us explicit consent to process your personal data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.

• Legal Obligation: To comply with our legal and regulatory obligations.

4. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your personal information with:

• Our Staff and Valets: To the extent necessary to provide the services you have requested.

• Third-Party Service Providers: Who perform functions on our behalf, such as payment processing, IT support, website hosting, marketing, and analytics. These providers are contractually bound to protect your information and use it only for the purposes for which it was disclosed.

• Professional Advisors: Including lawyers, accountants, and insurers, where necessary for them to provide services to us.

• Legal and Regulatory Authorities: If required by law or in response to a valid legal request, such as a court order or government inquiry.

• In the event of a business transfer: If we sell or transfer all or a part of our business or assets, your personal information may be transferred to the new owner.

5. Data Storage and Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. This includes:

• Storing information on secure servers.

• Using encryption technologies where appropriate.

• Restricting access to personal information to authorised personnel only.

• Regularly reviewing our security policies and procedures.

While we strive to protect your personal information, we cannot guarantee the security of information transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Data Protection Rights

Under UK data protection law, you have certain rights regarding your personal information. These include the right to:

• Access: Request access to the personal information we hold about you.

• Rectification: Request correction of inaccurate or incomplete personal information.

• Erasure (Right to be Forgotten): Request deletion of your personal information where there is no compelling reason for its continued processing.

• Restrict Processing: Request the restriction of processing of your personal information in certain circumstances.

• Data Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller.

• Object to Processing: Object to the processing of your personal information in certain circumstances, including for direct marketing purposes.

• Withdraw Consent: Withdraw your consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us using the details provided in Section 11. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

8. Cookie Policy

This Cookie Policy explains what cookies are, how we use them on utvalet.co.uk (the "Website"), and your choices regarding cookies.

• What are Cookies? Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies help us to, for example, remember your preferences, understand how you use our Website, and make our Website more user-friendly.

• How We Use Cookies We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.

We may use the following types of cookies:

• Strictly Necessary Cookies: These cookies are essential for you to browse the Website and use its features, such as accessing secure areas of the site. Without these cookies, services like shopping baskets or e-billing cannot be provided.

• Performance/Analytical Cookies: These cookies collect information about how you use our Website, for instance, which pages you go to most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our Website works. (e.g., Google Analytics cookies).

• Functionality Cookies: These cookies allow the Website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

• Targeting/Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

• Third-Party Cookies In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site:

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

  • We may also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work, social media sites including [List social media sites whose features you have integrated into your website e.g. Facebook, Twitter, Instagram] will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

• Your Choices Regarding Cookies You have the right to choose whether or not to accept cookies. However, they are an important part of how our Website works, so you should be aware that if you choose to refuse or remove cookies, this could affect the availability and functionality of the Website.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

• Changes to this Cookie Policy We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

9. Third-Party Links

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

10. Changes to Our Privacy Policy

We may update this privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy. The "Last Updated" date at the top of this policy indicates when it was last revised.

11. Contact Us

If you have any questions, comments, or requests regarding this privacy policy, our cookie policy, or our data protection practices, please contact us at:

Ultimate Transport Valet Email: sales@utvalet.co.uk